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Technical SEO
We audit your site's foundations — crawlability, Core Web Vitals, structured data, indexation — and fix what's holding you back. No jargon, just fixes that work.
"Entities should not be multiplied beyond necessity." — William of Ockham
We apply Occam's Razor to search. Strip away the noise, focus on what moves the needle, and rank.
We audit your site's foundations — crawlability, Core Web Vitals, structured data, indexation — and fix what's holding you back. No jargon, just fixes that work.
Using our razor-sharp keyword research process, we identify the fewest pages needed to dominate your niche. Quality over quantity, always.
We pursue only the links that genuinely move rankings. No PBNs, no spam — just earned authority from sources that actually matter.
Dominate the local map pack and local organic results in your market with a streamlined, no-fluff local SEO system built for your city.
A single comprehensive audit that cuts to the 20% of issues causing 80% of your ranking problems. Delivered in clear, actionable language.
We design and build clean, fast, conversion-focused websites that are architected for search from the ground up — beautiful to users, irresistible to Google.
Most SEO agencies thrive on complexity. More deliverables, more reports, more meetings — all signals of value, but not value itself.
We believe the opposite. Occam's Razor says: when two solutions explain the same problem, the simpler one wins. We apply that principle relentlessly to SEO strategy.
Fewer, higher-quality pages beat a thousand thin ones. A handful of powerful links outperform hundreds of weak ones. A clear site architecture beats complex taxonomy every time.
Read our full philosophy →"Occam cut our SEO strategy in half — and our organic traffic tripled in six months. I wish I'd found them years ago."
"Every other agency gave us a 60-page strategy deck. Occam gave us a one-page plan. That one-pager got us to position #1 in four months."
"Razor-sharp is the right word. No bloat, no fluff. Just a clear signal of what needed to be done, and then they did it."
Founded on a single philosophical principle, Occam SEO exists to prove that the most effective SEO strategy is almost always the simplest one.
Plurality should not be posited without necessity.— William of Ockham, 14th Century Philosopher
Our founder spent a decade inside large SEO agencies watching the same cycle repeat: bloated strategies, monthly retainers that justified themselves through volume rather than value, and clients left more confused about their search performance than before they hired help.
The insight was simple: Google's algorithm, at its core, rewards relevance and authority. Everything else is noise. So we asked: what does the minimum viable SEO strategy look like? What's the fewest number of actions that produce the maximum search result?
Occam SEO is the answer to that question. We named ourselves after William of Ockham — the 14th century friar whose logical razor cuts away unnecessary assumptions — because that's exactly what we do to SEO strategy.
Never recommend more than necessary. If a client can achieve their ranking goal with one page and three links, that's exactly what we prescribe.
You always know exactly what we're doing and why. Our reports are written for humans, not to fill a slide deck.
Every recommendation ties back to a specific, trackable outcome. If we can't measure it, we don't do it.
We build SEO that compounds over years, not tactics that spike and vanish. The simplest strategies are also the most durable.
10+ years in SEO, former Director at two global agencies. Built Occam to do what he always believed SEO should be.
Specialist in Core Web Vitals, site architecture, and log file analysis. She finds the technical root cause on the first look.
Former journalist turned SEO strategist. Devraj writes and earns links that last — because the story is always good enough.
No filler, no trend-chasing. Just clear, proven ideas about how search actually works.
Most technical SEO audits surface 200+ issues and solve none of them. Here's the Occam method for identifying the three fixes that actually move rankings.
Forget content calendars and pillar pages. Here's how a single, well-structured content plan produced top-3 rankings across 14 commercial keywords.
Feb 3, 2025Link quantity is a red herring. We analyzed 400 ranking changes to find the minimum effective link threshold for competitive niches.
Feb 18, 2025Local search has changed. We cut through the noise to identify the five ranking factors that consistently separate page-one local results from page-two obscurity.
Mar 1, 2025Occam's Razor isn't just a clever name. It's the operating principle behind every strategy we write. Here's what that actually means in practice.
Mar 10, 2025LCP and CLS cause 80% of Core Web Vitals failures. Here's the fastest path to a passing score — without rebuilding your site.
Mar 22, 2025Most SEO retainers are structured to maximize agency revenue, not client results. We make the case for project-based work — and when retainers actually make sense.
Apr 5, 2025Tell us about your site and your goals. We'll respond within one business day with an honest, straight-talking proposal — no obligation, no pitch deck.
We'll review your details and respond within one business day with a straightforward proposal.